Hi! I’m Lisa, a Social Media Marketing Manager and Content Strategist with 9 years of hands-on experience helping brands grow online. I plan, craft, and manage social media strategies, specializing in the strategic aspects of campaigns. Explore my work below to learn more about my skills and impact.
FEATURED WORK
SKILLS
Content Strategy & Direction
Content Creation - Visuals
Creative Direction
Campaign Management
Influencer Collaboration
Analytics & Reporting
MOTIVATION
More than just a job, social media marketing is about bringing a brand’s story to life and creating meaningful connections with the right audience. From strategy to execution, every campaign is an opportunity to blend creativity with data to achieve impactful results. As the digital world grows, so do the opportunities to shape a brand’s presence — meaning the sky's the limit.
Lisalucin
WORK
FREELANCE - MULTIPLE CLIENTS
2024-Present | Social Media CONSULTING, STRATEGY & Management, Content Creation
From strategy development to creative direction, content creation, and campaign management, I handle all aspects of social media for multiple clients.
FREELANCE - SMM AGENCY
2021-2024 | Social Media STRATEGY, Management & Content Creation
Contributed to a small, female-led team by developing strategies, managing campaigns, creating visual content, and optimizing engagement, while focusing on UGC, influencer collaborations, and market trends to drive brand awareness, community engagement, and sales for Femme Funn.
NUNI - BRAND
2019-2020 | Social Media STRATEGY Consulting & Creative direction
Built and led social media strategies, created engaging content, and optimized online presence through targeted campaigns. Provided creative direction to ensure cohesive and impactful brand messaging.
MILK AND HONEY - BRAND
2017-2020 | Founder and Managing Director
Founded and managed all aspects of the business, from brand development to global market expansion. Led social media strategies, content creation, influencer partnerships, and product development to drive brand growth and engagement across multiple platforms.
NORMAN & BELLA - BRAND
2015-2018 | Social Media Management and Operations Manager
Developed and executed content strategies, led influencer outreach and partnerships to build brand identity and drive consumer awareness globally. Executed seasonal design concepts hand-in-hand with the designer and managed cross-team communication to ensure seamless execution and timely delivery of projects.
CLIENTS
ABOUT ME
With 9 years of experience as a Social Media Marketing Manager and Content Strategist working with small to medium-sized brands and clients, I focus on creating and executing content strategies that engage, inform, and inspire. Copywriting and SEO excluded, I thrive in creative direction, content creation, and campaign management that align with a brand’s goals. My passion is turning ideas into measurable results, engaging the community, and making a lasting impact — and that’s what keeps me on my toes, along with my 6-year-old son. ;)